If you plan to start your online business and looking at additional resources to grow your business more effectively, you are probably thinking of the right tools to help you improve your online presence so you can reach the right audience. But which tools give the best results?

We will delve into some of the more common tools that are used to channel marketing resources in the right direction for maximum effect with regards to ROI.

Google Analytics is one of the most powerful Google tools to plan and measure internet marketing activities. It can be used to analyze traffic information of your website and help you understand your audience’s behaviour, test your landing page, track your conversion performance and so on. Once you have configured and begun using this, you will be able to monitor and analyze the statistics data from reporting tools, determine which campaigns are the most effective and how they can increase your revenue if used correctly.

Nearly 80 percent of marketers deliver personalized experiences via email. Email marketing is something small businesses should do, but most don’t know how to get started. Successful email marketing campaigns take time as you will need to build your email list via double opt-in. If you are looking for an online email marketing solution to manage subscribers, send emails, and track your campaign results, either Mailchimp or Aweber is recommended. Both are similar and they have become leaders in the email marketing industry. From the reporting tool, you will be able to see how many of your emails have been opened, how many links have been clicked and so on.

For a new business to stand out from the competition, it isn’t about traditional outbound advertising such as advertising via television or billboard. With all kind of online media and technologies we have today, we will need to focus on inbound marketing. It is something that requires daily attention to drive more visitors to our websites and convert them into sales. Discovering how to drive more revenue through various social media channels such as blogging, social media outreach and link building is a must. Moz Learn has everything you need to learn how to create these successful inbound marketing campaigns and optimizing your local search listings to drive customers to your website.

HubSpot is an inbound marketing software platform that helps to target and attract the right audience, increase your reach, convert leads, and close sales. It offers valuable marketing content and helps companies to master inbound marketing efforts by automating them into a single database so that marketers are able to manage all marketing activities in a nutshell.

In 2016, we started to see content marketing grows up. If done effectively, the results can be astonishing, but it isn’t always easy to do. To improve your content marketing efforts, Trapit is here. Trapit is a comprehensive content curation service for business that offers content discovery, curation, and publishing to web, iPad, and social channels through its web application. Basically, once you have set your traps by URLs or keywords, Trapit will start to help in finding content that meets your needs. Then, make use of the tool’s content library and built-in analytics to measure the impact of your shared content.

Every internet marketer works hard to improve their social media strategy. Canva is one of the highly recommended tools for content creators and designers. This easy-to-use program allows anyone to create great visual content for your blog, captivating presentations or slideshows, and social posts, even without extensive training. The stick and use concept is extremely handy to let users choose background, fonts, colours, layout for your graphics. Ever wonder if you need technical skill to design eye-catching graphics using Photoshop? With Canva, beautiful social media posts can be done within few clicks even for non-technical marketers.

If you wish to find out how users click and scroll through your website, CrazyEgg is the right one. Crazy Egg is one of the most popular analytics tools for online businesses. It provides heat maps for your landing page that can give you a clear view of your visitors’ behaviour and helps you to identify where things should be placed. It also shows you where people are clicking, how many people scroll down your pages as well as on-page elements that users tend to avoid. That information are important that you can easily create tests to figure out what people are doing on your website and easily measure your website’s performance.

Marketing is all about adapting to constantly changing technologies, strategies, norms and how you can make use of other resources to benefit your business. However, it is important to keep in mind, the efforts on how to reach out to current customers, finding new leads and then, converting those leads into customers are forever ongoing.