Intro
In today’s fast changing environment, marketing strategies have to constantly change and adapt based on trends and technologies. This is very obvious when you see how social media, instant messaging apps and online videos being flooded with marketing pitches and influencers’ recommendations. What works today may not work 5 years down the road.
Surprisingly though, a relatively low-tech marketing strategy of using emails to reach out to customers have stood the test of time. We’ll explore some of the reasons for the longevity of email marketing below.
Versatility
The emails you receive today are very different from the plain old text emails you would have received a decade ago. With advances in HTML and JavaScript, an email can be a lively and engaging piece of content which is able to persuade you to part with some hard-earned cash for the latest tech gadgets or encourage you to sign up for adventures around the globe.
Ubiquity
Nobody can deny the fact that almost everyone has an email address, usually most will have a few email addresses. Nobody gets anything done these days without having an email address as you would need one to perform tasks like receiving utility bills to registering for government services. Compare this with the fact that not everyone will be on the same social media platforms which tends to attract specific demographics as their user base. This means as an email marketer, you will be able to reach a wider audience from all layers of society.
Cost-effective
Just about anyone can perform an email marketing campaign. All you need to do is send out an email. If you were to market your products or services via Facebook, you would have to shell out quite a bit for a campaign. But you can send out thousands of emails cheaply if you engage one of the Email Service Providers (ESP). Along with the fact that they can track user engagements via open and click rates, this makes for a highly effective tool in your marketing strategy.
Conclusion
It would be foolish to write off emails as a viable marketing strategy. Implemented correctly, this is a fast, cheap and almost fool-proof way to introduce your brand and your products to the public. Bear in mind though, you should always practice double opt-in and also clean your mailing list regularly with MailboxValidator.
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